🟢Problem: 40% purchases missing in GA4 🟢Action: GTM trigger refactor, enhanced parameters 🟢Result: +32% tracking accuracy, +14% attributed revenue, −10% CPA	🟢 Problem: Cross-domain signup tracking broken 🟢 Action: GTM cross-domain + Consent Mode v2 🟢 Result: +18% qualified leads	🟢 Problem: No unified reporting 🟢 Action: Looker Studio suite (GA4/Ads) 🟢 Result: 70% less reporting time
Implemented a complete GA4 e-commerce tracking system using Google Tag Manager, including structured tags, triggers, and variables for all key events (Add to Cart, Checkout, Purchase). The setup improved data accuracy, boosted ad attribution, and reduced tracking maintenance time by 60% — creating a clean, reliable analytics foundation for growth.	🟢 Category: Web Analytics / Conversion Tracking 🟢 Role: Analytics Implementation & Optimization 🟢 Tools: Meta Pixel · Facebook Events Manager · Conversion API (CAPI) · Google Tag Manager · GA4	🚀 70% reduction in reporting time due to automated dashboard updates. 📈 Increased transparency across marketing and analytics teams. 💰 25% improvement in ad budget allocation efficiency (based on ROAS insights). 🧩 Unified visibility of metrics — from ad impressions to transactions and revenue.